When you’re trying to reach people who have recently faced things like discrimination, wrongful termination, or harassment in the workplace, you have to approach the sensitivity it deserves. They are in an emotional crisis; they may feel angry, disappointed, and powerless.
At Above the Bar Marketing, we don’t just focus on driving traffic—we craft a strategy that builds trust, positions your firm as an advocate, and ensures that wronged employees feel empowered to take action. Our goal is to make sure that when your potential client feels wronged and makes that Google search, you’re there with a message that resonates with them.
As an employment lawyer, you know that they have options. They need an attorney who understands what actually happened to them, can let them know if an issue occurred, and understands their fear and frustration. If you’re going to be that firm for them, they need to be able to find you.
In the end, most employment attorneys want to get as many calls as possible and have their intake team sort out what makes sense to follow up with. But sometimes, firms get bogged down with many who feel wronged but don’t necessarily have legal grounds to proceed. Is this how you feel? There are ways to target serious workplace violations while filtering out low-value inquiries.
We use target digital marketing for specific violation types and promote content marketing addressing workplace writes with a dual purpose of search engine optimization and helping potential clients answer their immediate questions.
In both your marketing and your website, you should make sure you’re building credibility while navigating confidentiality issues that your clients may have. Many clients in this field may hesitate to take action. We craft a website and brand that’s approachable and available, and we educate your potential clients that calling you is the right choice.
Many employees hesitate to contact an employment attorney because they fear retaliation, don’t realize they have a case, or feel like they’re up against impossible odds. You can change that. Be there when they need you, and show them that standing up for their rights isn’t just possible, it’s necessary.
We make sure they can find you, trust you, and take action with confidence. Contact us to implement marketing strategies that attract high-value cases.
