As a criminal defense attorney, you want to be your client’s first call when an arrest happens. Being top of mind matters. And in today’s competitive landscape, it’s easier said than done. What do criminal defense attorneys need to attract clients and get cases?
You need to be aggressive with your marketing because your potential client is searching online for immediate help. A lot of times, they aren’t going to shop around for an attorney. They are nervous, and need someone capable as soon as possible. If they search online and your firm isn’t visible, they may find themselves calling your competitors instead.
Whether you target traffic tickets and misdemeanors or violent crimes and federal charges, we know how to position you for the cases that are high-value to you. Contact us to see how we can help you.
Does your current marketing strategy put you in front of the right audience? Does it compel them to take action? Can they take a glance at your website and know you can be trusted with their case? Here at Above the Bar Marketing, our digital marketing strategies are specific to criminal defense and the hiring patterns of those accused of a crime. From local services ads and paid ads to localized SEO strategies, we will get you in front of the right audience while boosting your brand message and credibility.
There are several ways to get in front of clients, and honestly, if budget allows, it’s not a bad idea to try all of them. Think about it: when you need answers for something you know little to nothing about, where do you turn? Google! If your law firm isn’t ranking at the top, or at least page one in some capacity, you’re already missing out.
High-intent search terms like “criminal defense lawyer near me” or “DUI attorney in Wisconsin” trigger Google to show a variety of websites and paid ads. You NEED to be one of them. There are two basic ways to do this:
With our combination of short-term and long-term marketing solutions, your firm won’t just rank higher—you’ll attract better-qualified leads who are ready to hire an attorney.
For criminal defense attorneys, branding is important. Your potential client wants to know how successful you are; they want to see your track record and know that you will fight aggressively on their behalf. In more serious cases, they know the attorney they choose will have a direct impact on the rest of their life.
